Tourism Australia recently launched a new app that makes it easier for tourists to take vacation selfies. While many tourists have turned to selfie sticks in order to take the perfect shot, this app provides an easier way to capture vacation memories.
The new app is part of a campaign called 'GIGA Selfie.' Visitors can use the app by standing on a designated platform at different locales across Australia. Each platform indicates where the user must stand and how to position their phone in order to snap the perfect vacation selfie. The app can then stitch together photos from the surrounding area to provide users with a video of themselves and the gorgeous landscape.
The campaign demonstrates one of the unique ways that countries are using social media to promote tourism and enhance the visitor experience.
What's Driving This Trend
- Vacation Selfies
- Develop products or services that improve people's ability to take selfies while on vacation.
- Selfie Platform Design
- Collaborate with tourist attractions or destinations to design designated selfie platforms and corresponding apps.
- Social Media Tourism Campaigns
- Develop social media-focused tourism campaigns that make it easier for travelers to share their experiences on various social media platforms.
Who This Affects Most
- Tourism
- Develop apps or other digital products to enhance the visitor experience of tourist attractions.
- Mobile App Development
- Collaborate with tourist destinations or attractions to develop platform-specific apps for visitors to easily take vacation selfies.
- Social Media Marketing
- Assist tourist boards or destinations to better integrate social media campaigns in promoting tourism.
