For his 2015 promotional mailer, Toronto-based photographer Justin Poulsen surely made a memorable impression on potential clients with his USB thumb drives. Extremely lifelike and a bit creepy, the USB thumb drives accompanied a card suggesting they choose his services in order to "stick out like a sore thumb."
Each of Poulsen's 50 attention-grabbing USB thumb drives is slightly different, each made with slight differences to mimic that of real life.
More exciting than your average business card, Poulsen's USB thumb drives are a unique and creative branding opportunity that he can also add to his portfolio, and may well generate business that way.
The USB thumb drives are highly detailed, with attention even paid to cuticle color and dried blood, making them not for the squeamish.