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Flash Mob Tax Protests

US Uncut Amuses and Confuses B of A Employees with 'Pay Up' Performance

— April 19, 2011 — Pop Culture
US Uncut, a self-described "grassroots movement taking direct action against corporate tax cheats," hooked up with the Ruckus Society and Brass Liberation Orchestra (BLO) to send a flash mob message to Bank of America in San Francisco for tax day weekend 2011.

Though smaller and less dramatic than some recent flash mob performances, US Uncut surprised San Francisco Bank of America employees when it delivered a song and dance in the bank's lobby. The mob's message to, 'Pay Up!' was rendered as a remix of Salt-n-Pepa's classic hit, Push It. Bank tellers looked amused and the security guards seemed a little confused as they looked on. Once the short performance was over, the protesters took to the streets to continue to deliver their message in the open air.
Trend Themes
1. Flash Mob Activism - Disruptive innovation opportunity: Companies can leverage flash mobs as a creative and attention-grabbing way to raise awareness and drive social change.
2. Grassroots Movement - Disruptive innovation opportunity: Businesses can support and collaborate with grassroots movements to align their values with socially conscious consumers and gain a competitive edge.
3. Corporate Tax Protest - Disruptive innovation opportunity: Organizations can advocate for fair tax policies and transparency in corporate taxation to address social and economic inequalities.
Industry Implications
1. Banking - Disruptive innovation opportunity: Banks can embrace corporate social responsibility initiatives and promote transparent tax practices to enhance public trust and improve reputation.
2. Music and Entertainment - Disruptive innovation opportunity: The music and entertainment industry can collaborate with activists and support social causes by providing platforms for artistic expressions that raise awareness and mobilize communities.
3. Activism and Advocacy - Disruptive innovation opportunity: Companies can develop partnerships with activist groups to amplify their message and drive meaningful change through collective action and advocacy.
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