Spindrift's Unsweetened Lemonade Sparkling Waters take inspiration from a classic summertime beverage and refresh the format, so that drinks that are normally sugar-heavy are light, hydrating and contain only up to a single gram of sugar. Bill Creelman, founder and CEO of Spindrift, says: "Lemonade is a classic beverage enjoyed by all. But with concerns about health and diet at an all-time high, we challenged ourselves to reimagine what this traditionally sugary drink could taste like."
The three new canned drinks revisit popular lemonade varieties to introduce fresh new options like Lemon Limeade, Strawberry and Pink Lemonade Spindrift, which shares the natural sweetness and color of cherries and raspberries. The beverages are made with real fruit ingredients and they come in at just three to 10 calories
What's Driving This Trend
- Unsweetened Sparkling Waters
- Opportunity for beverage companies to offer unsweetened and low-calorie sparkling water options with real fruit ingredients.
- Reimagining Classic Beverages
- Innovation potential for companies to recreate popular sugary drinks with healthy and natural alternatives in response to health concerns.
- Fruit-flavored Sparkling Waters
- Growing demand for innovative fruit-flavored sparkling waters with low calorie and sugar content.
Who This Affects Most
- Beverage Industry
- The beverage industry can innovate and introduce new lines of unsweetened, low-calorie, fruit-flavored sparkling water drinks to meet the demand of health-conscious customers.
- Food Industry
- Opportunity for the food industry to incorporate natural and healthy ingredients into traditional sugary drinks to appeal to health-conscious consumers.
- Fitness Industry
- Fitness industry can market these low sugar and calorie sparkling water drinks as a healthy and hydrating alternative to sugary beverages for their clients.
