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There's a relatively narrow set of people who typically take interest in all things home decor, but At Home's new ad campaign, 'Unleash Your Inner Decorator', shows that anyone can have a flair for interior and exterior design. The ad features a few less-than-expected characters showing off their impressive design chops — to comedic effect.
Unleash Your Inner Decorator begins with a young girl bragging about her "gallery wall," and it continues with equally unexpected figures flexing their design philosophies. These include a large, heavily tattooed biker who raves about jade, a make-up laden goth who's into "whimsical accent pieces", and a young man dressed in the lush trappings of a hip hop mogul who preaches the values of layering. The point, naturally, is that The Home Decor Superstore has something for everyone and anyone.
What's Driving This Trend
- Unexpected Interior Decorating Ads
- Disruptive innovation opportunity: Using unexpected and unconventional characters in interior decorating ads to appeal to a wider audience and showcase inclusivity in the industry.
Who This Affects Most
- Home Decor
- Disruptive innovation opportunity: Expanding offerings in home decor stores to cater to the diverse tastes and interests of a wider range of customers.
