The beloved Kellogs classic cereal has undergone a whimsical makeover with the introduction of Unicorn Froot Loops -- a magical iteration of the popular childhood treat.
The limited edition breakfast staple is packaged in a glittering box that's both exciting and nostalgia-inducing. Through the tasty treat, consumers are invited to reminisce in a childhood indulgence, all while enjoying the surprising health benefits the cereal offers, like vitamins C and B, calcium, and iron.
The colorful rainbow-hued treat speaks to current consumer and social media cultures, which have witnessed an influx of unicorn-themed products that range from apparel, to cosmetics and beverages. The cereal, which is currently only available in the UK, is already a hit among social media users who have been sharing photos of the treat.