Durably Versatile Canvas Tents

The Under Cover Camper Canvas Tent is Designed to Look Great & Last

The Under Cover Camper is designed to replace the cheap disposable tents that so many people are using and then leaving behind as trash. The Under Cover Camper is great for anything from a weekend camping trip to a week long music festival. If you’ve ever been to a music festival, you know the result is usually something you could describe as a “tent apocalypse." The Under Cover Camper is not something you want to leave behind.

Made using marine ply for the frame and canvas for the fly, the tent is ultra durable as well as waterproof. Also, incorporated into the design are brass and leather trims that add a little more style than your conventional pop-up tent. The front wall can be un-zipped and rolled up to create some much needed shade on a hot day, or keep it closed to give yourself some privacy.
The Under Cover Camper is designed to fit two people but has plenty of space for a few more of your friends to hang out.

Durable Camping Gear
The trend of designing camping gear that is durable enough to reuse multiple times to reduce waste.
Stylish Camping Gear
The trend of incorporating design elements into camping gear to add more style and personalization to the camping experience.
Portable Shade Solutions
The trend of creating portable shade solutions for outdoor events and activities.

Industries Being Reshaped

Outdoor Recreation
The outdoor recreation industry has an opportunity to create camping gear that can withstand multiple uses and reduce waste.
Fashion
The fashion industry has an opportunity to collaborate with outdoor recreation companies to incorporate more design elements into camping gear.
Events and Festivals
Event and festival organizers have an opportunity to provide portable shade solutions for attendees at outdoor events.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 44%
Freshness 8%

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