The New UNDEFEATED x adidas Capsule Delivers High Performance
References: undefeated & highsnobiety
The newest UNDEFEATED x adidas collection offers a urban touch to its range of high performance gear. The two labels present an expansive selection of both apparel and footwear options, taking on a contemporary approach of training and sport. The collaboration will be a part of the labels' Spring/Summer 2018 offerings and is comprised of 19 items in total. The pieces are comprised of silhouettes such as hooded sweatshirts, jackets, sweatpants, shorts, compression tops, sneakers, and compression bottoms.
The UNDEFEATED x adidas capsule also introduces two new footwear pieces in the Ultra Boost UNDEFEATED, as well as the adizero Adios 3 UNDEFEATED. The Ultra Boost sneakers are constructed from a Primeknit upper, blended with Boost tooling and branding details. The adizero Adios 3 sneakers boast an upper crafted from both mesh and suede sitting atop a Boost midsole. The collaborative collection will be dropping on April 14.
The UNDEFEATED x adidas capsule also introduces two new footwear pieces in the Ultra Boost UNDEFEATED, as well as the adizero Adios 3 UNDEFEATED. The Ultra Boost sneakers are constructed from a Primeknit upper, blended with Boost tooling and branding details. The adizero Adios 3 sneakers boast an upper crafted from both mesh and suede sitting atop a Boost midsole. The collaborative collection will be dropping on April 14.
Trend Themes
1. Urban Performance Gear - The trend of offering high-performance activewear with an urban twist provides opportunities for brands to capture the athleisure market.
2. Collaborative Product Launches - The trend of brands collaborating on product launches provides an opportunity to create unique and sought-after products with combined fan bases.
3. Expansive Product Lines - The trend of offering a wide range of products in a collaborative collection provides diverse options for consumers and increases potential sales through mix-and-match styles.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can benefit from incorporating urban styles and teaming up with complementary brands to create unique activewear pieces that cater to a larger audience.
2. Footwear - The footwear industry can explore unique materials and styles to create fashionable yet functional sneakers and trainers that appeal to both athletes and sneaker enthusiasts.
3. Streetwear - The streetwear industry can expand on their existing collections by incorporating athletic and performance elements to create versatile and stylish clothing and accessories.
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