Adidas and Parley for the Oceans Created a New UltraBoost for Kids
Madison Mackay — March 19, 2018 — Eco
adidas released a new version of the popular UltraBoost for kids, in collaboration with Parley for the Oceans.
Sold exclusively in kids sizes, these new shoes are made with fully recycled materials that were retrieved from the ocean. With a unique marine-themed color scheme, the shoes have a navy upper, textured black material and a light blue heel cap. These eco-friendly shoes were made to draw attention for the Parley for the Oceans company, to show kids how important it is to care for the environment and that activism can still be cool and stylish.
The new fashionable UltraBoost for Kids by adidas are available online now, in sizes to fit babies, toddlers and kids.
Sold exclusively in kids sizes, these new shoes are made with fully recycled materials that were retrieved from the ocean. With a unique marine-themed color scheme, the shoes have a navy upper, textured black material and a light blue heel cap. These eco-friendly shoes were made to draw attention for the Parley for the Oceans company, to show kids how important it is to care for the environment and that activism can still be cool and stylish.
The new fashionable UltraBoost for Kids by adidas are available online now, in sizes to fit babies, toddlers and kids.
Trend Themes
1. Eco-friendly Footwear - Creating footwear made from fully recycled materials retrieved from the ocean presents disruptive innovation opportunities for sustainable fashion brands.
2. Youth Activism - Encouraging kids to care for the environment through stylish and cool eco-friendly shoes opens up disruptive innovation opportunities for brands targeting youth activism.
3. Collaborative Partnerships - Collaborating with environmentally-focused organizations like Parley for the Oceans to create eco-friendly shoes allows brands to tap into innovative ideas and expand their market reach.
Industry Implications
1. Sustainable Fashion - The use of fully recycled materials in creating eco-friendly kids shoes offers disruptive innovation opportunities for brands in the sustainable fashion industry.
2. Youth Apparel - Designing eco-friendly shoes that appeal to kids and promote environmental awareness presents disruptive innovation opportunities for brands in the youth apparel industry.
3. Environmental Organizations - Partnering with brands to create eco-friendly products like kids shoes enables disruptive innovation opportunities for environmental organizations by promoting their mission through consumer goods.
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