Glowing Classic Sneakers

Adidas' Newest Ultra Boosts Boast Illuminated Design Accents

Adidas' Ultra Boosts are no stranger to new designs but their latest may be the most unique yet.

The shoes will be released this week and boast glow in the dark features. Their bright material appears on the shoes' classic stripes as well as within the threading of the shoes themselves. The glow-in-the-dark sneakers will likely be popular among those who tend to exercise at night -- ensuring their safety on the road by giving cars an enhanced ability to see them.

These glowing ultra boosts do not just have a unique design, but function as excellent active wear accessories that are able to ensure the safety of those wearing them -- without skipping out on style.

Glow-in-the-dark Athleticwear
Creating activewear with glow-in-the-dark features to provide safety for those exercising in low-lit areas.
Innovative Sneaker Design
Fashioning unique designs for athletic shoes to attract more consumers.
Fashionable Active Wear
Creating athletic wear that provides style and functionality for people leading active lifestyles.

Where This Applies

Sporting Goods
Producing innovative apparel and footwear designs for athletes and fitness enthusiasts.
Fashion and Apparel
Incorporating unique design features and technology into athletic wear to enhance safety and style.
Footwear
Developing new and improved features such as glow-in-the-dark materials to produce eye-catching and safe footwear.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 75%
Freshness 8%