UA Shop is only the latest and greatest addition to Under Armour's growing collection of smartphone apps, and is an innovative shopping app that is designed to be fully integrated into the Under Armour Connected Fitness platform. What this means is that it is essentially capable of incorporating data from Under Armour's activity tracking apps to enable users to enjoy a fully personalized shopping experience.
What's great about this shopping app is the fact that it offers personalization that is powered by data obtained from connected fitness apps used by over 170 million users located around the world. The app's future versions could also include product testing opportunities and loyalty offerings.
This shopping app not only offers great value to Under Armour customers, but also continues to solidify the brand's position as one of the most groundbreaking apparel companies around.