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Social Verification Expansions

Twitter Verification is Now Possible for Any Public User

— July 20, 2016 — Social Media
Previously, getting Twitter verification was only possible for celebrities, big brands and media agencies.

Now, the company is looking to open up the process to all of its public users, granting any account that has accessible tweets, a bio, a listed birthday, website, a legitimate phone number, a confirmed email address and a profile picture that fits into company guidelines the chance to apply. It's reported that it may also ask for proof of government-issued ID as well in order to ensure that Twitter verification isn't granted to fake accounts. The company's goal in doing so is to increase traffic by making more follow-worthy accounts accessible to other users.

The company explained this by saying "We want to make it even easier for people to find creators and influencers on Twitter so it makes sense for us to let people apply for verification."
Trend Themes
1. Public Verification - Twitter's opening of the verification process to all public users presents an opportunity for social media platforms to offer similar verification services.
2. Enhanced User Authentication - As Twitter may require government-issued ID for verification, other industries can explore novel ways of user authentication such as using biometrics and AI-powered identity verification platforms.
3. Increased Accessibility - The move by Twitter to verify more public accounts presents opportunities for industries to create innovative solutions for users with disabilities, marginalized communities, and those with limited access to the internet to connect and engage with verified accounts on social media.
Industry Implications
1. Social Media - Social media platforms can enhance user engagement and safety by offering public verification to all their users, potentially increasing the user base and revenue.
2. Financial Services - Increased authentication for individual identity and the verification of online content can lead to great opportunities in banking, verifying accounts, detecting fraud, and IoT applications.
3. Accessibility - Different industries and organizations can take this opportunity to make online services and solutions more accessible to people with disabilities, marginalized communities and those with limited access to the internet, creating new revenue streams in the process.
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