The Twisties Kaya Butter Toast snack is arriving at retailers across Malaysia to provide consumers with a way to enjoy the flavor of the namesake dish in a decidedly more convenient manner. The snack will join the brand's existing lineup of flavors that include BBQ Curry, Spicy Seaweed Splash, Chicken, Cheddar Cheese, Chili Cheese, Cherry Tomato and Thai Sweet Chili. The snack is expected to be well-received amongst consumers who are avid fans of the namesake regional dish.
Marketing Director of Mondelēz Malaysia & Singapore Arpan Sur commented on the new Twisties Kaya Butter Toast snack saying, "Kaya Butter Toast is a uniquely comforting flavour that all Malaysians can resonate with. Following the success of the spicy seaweed splash, we know that Malaysians are always on the lookout for flavours that excite their palette, and we believe Kaya Butter Toast will do just that."
What's Driving This Trend
- Regional Dish Snack Products
- The production of more snack products inspired from regional dishes which provides consumers with a convenient way to enjoy such flavors.
- Flavor Innovation
- Companies can leverage local and regional flavors to create unique snack products that will appeal to customers.
- Food Culture-inspired Snacks
- Development of food products inspired by the traditional dishes, culture and history of different regions, contributing to snack market growth.
Who This Affects Most
- Food and Snack Industry
- Food and snack companies can produce and innovate new products from traditional local and regional dishes.
- Tourism Industry
- Tour operators can create unique packaged tours that feature popular regional dishes from different countries to woo customers.
- Hospitality Industry
- Hotels and resorts can offer regional dish snack products as part of their in-room refreshment packages, especially to attract international tourists.
