Post Hostess Twinkies Cereal Captures the Iconic Flavor of Twinkies
Laura McQuarrie — November 13, 2019 — Lifestyle
References: posthostesscereal & prnewswire
Over the last year, people have been introduced to cold breakfast cereals that taste like toaster pastries, cookies and ice cream cones, and now, Post Consumer Brands is announcing a new way for everyone to enjoy the taste of Twinkies with its Post Hostess Twinkies Cereal. The all-new cereal boasts a recipe that "replicates the distinctive taste and familiar oblong shape of the golden-colored snack cake." As well as being able to enjoy the cereal by the bowl with milk, people may also like taking the cereal on the go and eating it as a dry snack.
Just last year, Post Consumer Brands introduced Donettes Cereal and Honey Bun Cereal based on its other popular sweet snacks.
Image Credit: Post Consumer Brands
Just last year, Post Consumer Brands introduced Donettes Cereal and Honey Bun Cereal based on its other popular sweet snacks.
Image Credit: Post Consumer Brands
Trend Themes
1. Snack Cake-inspired Cereals - There is a growing trend of creating cereal flavors inspired by popular snack cakes like Twinkies, offering consumers a nostalgic and indulgent breakfast option.
2. Replicating Distinctive Tastes - Post Hostess Twinkies Cereal is part of a larger trend of food companies replicating the distinctive tastes of well-known snacks, allowing consumers to enjoy their favorite flavors in new and unexpected ways.
3. Convenience On-the-go - The ability to eat the Twinkies Cereal as a dry snack provides convenience for busy individuals who can enjoy the taste of Twinkies wherever they are, opening up opportunities for portable snack innovations.
Industry Implications
1. Food Manufacturing - Food manufacturers have an opportunity to capitalize on the trend of snack cake-inspired cereals by creating their own unique cereal flavors based on popular snacks to cater to nostalgic and indulgent breakfast preferences.
2. Packaged Food - The introduction of snack cake-inspired cereals presents a disruptive innovation opportunity for the packaged food industry to create convenient and portable snack options that replicate the flavors of well-known snacks.
3. Breakfast Cereal - The launch of cereal flavors like Post Hostess Twinkies Cereal showcases an innovation opportunity for the breakfast cereal industry to create unique and nostalgic flavors that appeal to a wide range of consumers.
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