The Miracle Machine That Turns Water into Wine is a PR Hoax
Laura McQuarrie — March 16, 2014 — Unique
References: winetowater.org & prexamples
The Miracle Machine that turns water into wine seemed like a divine invention to many, but unfortunately this machine turned out to be a brilliant publicity stunt. As disappointing as it is to find out that this impressive machine is just a fancy block of wood, there is some good that came out of all the hype surrounding it.
Although we haven't yet found a way to turn water into wine, it is possible to do the reverse and turn wine into water. The Wine to Water organization has developed a filtration system that takes dirty, undrinkable water and turns it into a potable liquid. This system is able to provide five years worth of drinking water, just for the cost of one bottle of fine wine.
Although we haven't yet found a way to turn water into wine, it is possible to do the reverse and turn wine into water. The Wine to Water organization has developed a filtration system that takes dirty, undrinkable water and turns it into a potable liquid. This system is able to provide five years worth of drinking water, just for the cost of one bottle of fine wine.
Trend Themes
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Reverse Filtration Systems — Opportunity for developing reverse filtration systems that convert undrinkable water into potable liquid.
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Sustainable Drinking Water Solutions — Disruptive innovation opportunity in creating sustainable drinking water solutions using advanced filtration technology.
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Wine-inspired Water Filtration — Innovation potential in developing water filtration systems that take inspiration from the wine-making process.
Industry Implications
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Water Filtration — Opportunity for the water filtration industry to expand into developing reverse filtration systems for converting undrinkable water into potable liquid.
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Sustainable Technology — Disruptive innovation potential for the sustainable technology industry in creating advanced filtration solutions for providing clean drinking water.
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Environmental Solutions — Innovation opportunity for the environmental solutions industry to develop water filtration systems inspired by wine-making techniques for purifying water.
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