Festive Juice Branding

The Tropicana Christmas packs are being launched by the brand in the UK to help get consumers ready for the festive season in a simple yet charming manner. The new branding is being launched now across the brand's entire range of juices including Original Orange, Smooth Orange, Orange Extra Juicy Bits and Pressed Apple flavor varieties. The branding includes festive snowflakes and fruits transformed into ornaments that are emblazoned with one of several seasonal sayings or phrases.

Marketing Manager for Tropicana UK Caroline Wilding spoke on the new Tropicana Christmas packs saying, "During the festive season, chilled fruit juice category sales accelerate to 121% in comparison to the rest of the year and, as we now move towards Christmas, retailers have a great opportunity to capitalize on this demand. As shoppers look to their favorite food and drink items to enjoy over the festive period, we’re expecting a seasonal spike in ‘Not from Concentrate’ juice sales over the Christmas period. Tropicana’s limited period Christmas packs will once again give shoppers that festive feel-good factor this winter.”