This Delectable Ale Was Crafted By Hawaii's Maui Brewing Company
Rahul Kalvapalle — April 26, 2022 — Lifestyle
References: mauibrewingco & brewbound
As the largest craft brewery in Hawaii, Maui Brewing Company certainly knows a thing or two about bottling or canning up the island state's goodness into delectable craft brews, and that's precisely what it has achieved with the latest iteration of its 'Land of Rainbows' sour ale.
This particular sour ale happens to be crafted in the American Kettle tradition. However, despite its refreshing and welcoming character, this beer is no simpleton when it comes to its brewing process. Using Mosaic and Huell melon hops in conjunction with a unique yeast strain gives rise to a delectable and refreshing beer that explodes with tropical goodness.
The 'Land of Rainbows' sour ale is being sold in six-pack cans and comes in at an ABV of 5.5 percent.
Image Credit: Maui Brewing Company
This particular sour ale happens to be crafted in the American Kettle tradition. However, despite its refreshing and welcoming character, this beer is no simpleton when it comes to its brewing process. Using Mosaic and Huell melon hops in conjunction with a unique yeast strain gives rise to a delectable and refreshing beer that explodes with tropical goodness.
The 'Land of Rainbows' sour ale is being sold in six-pack cans and comes in at an ABV of 5.5 percent.
Image Credit: Maui Brewing Company
Trend Themes
1. Tropical Sour Ales - The trend of tropical sour ales offers opportunities for craft breweries to experiment with unique yeast strains and fruity hops to create refreshing and delectable beers.
2. Craft Beer - Craft beer is becoming more popular, providing a disruption opportunity for companies to experiment with new flavors and brewing processes to stand out in a crowded market.
3. Canned Beers - Canned beers offer convenience and portability, making them ideal for outdoor activities. There is an opportunity for companies to experiment with new beer styles that cater to this market.
Industry Implications
1. Craft Beer Industry - The craft beer industry has seen significant growth, presenting an opportunity for small and large breweries to experiment with flavors and processes to create unique and delicious beers.
2. Beverage Industry - The beverage industry is constantly evolving, and the rise of craft beer and new beer styles presents disruption opportunities for companies to create innovative products that cater to changing consumer tastes.
3. Outdoor Industry - Canned beers offer convenience and portability, making them an attractive choice for those in the outdoor industry. There is an opportunity for companies to create beers that cater specifically to this market.
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