Trex partnered with Martha Stewart as a brand ambassador after she used Trex decking, railing and outdoor living products in a renovation of her Bedford, New York, home. The partnership centers on a real-world project documenting her selection process, with Stewart collaborating on educational content covering design inspiration, product choices and contractor guidance.
Stewart's Bedford project featured Trex Transcend Lineage decking, Trex Select aluminum railing, a custom Trex Pergola and Trex Outdoor Deck Lighting, all selected to balance aesthetics and sustainability. Trex manufactures its products using recycled and reclaimed materials, a factor Stewart cited in her decision to partner with the brand.
Trex shows how grounding an ambassador partnership in a real renovation project can create more authentic and content-rich brand storytelling.
Image Credit: Trex
What Makes This Trend Stand Out
- Authentic Ambassador Renovations
- Real-life celebrity home projects create credibility-rich storytelling that blends product proof, lifestyle aspiration and long-form content in ways traditional endorsements cannot match.
- Sustainable Outdoor Materials
- Recycled and reclaimed decking systems reflect growing demand for premium home products that combine design performance with measurable environmental responsibility.
- Educational Design Storytelling
- Contractor guidance, product selection walkthroughs and design inspiration content turn renovation campaigns into practical decision tools that shorten the path from inspiration to purchase.
Sectors Adopting This
- Outdoor Living
- Premium decks, pergolas, railings and lighting are evolving into integrated lifestyle platforms where aesthetics, sustainability and usability drive differentiated consumer value.
- Home Improvement
- Renovation-focused content partnerships give homeowners more confidence in complex upgrades by connecting trusted personalities with tangible project outcomes.
- Building Materials
- Composite and recycled-material products are disrupting conventional lumber and exterior construction categories through durability, low maintenance and sustainability-led positioning.
