Ubique Group has expanded its Martha Stewart Lily Pond Patio Collection by introducing a new weathered gray rattan wicker series. The new items include modular seating, club chairs, coordinating tables, and complete dining sets designed to bring a coastal, relaxed aesthetic to outdoor spaces.
The wicker silhouette features a neutral, sun-washed tone and is paired with all-weather cushions made from performance fabrics that resist fading and wear. The underlying frames use durable aluminum and steel for structural integrity.
Overall, Lily Pond Patio Collection is "inspired by Martha Stewart's seaside retreat in East Hampton, New York." Consumers can purchase individual pieces or ready-to-shop kits that combine the wicker seating with brushed aluminum tables from the Bedford collection. Ubique Group also spotlights its Lily Pond Metal Collection, which offers sleek frames that complement the wicker for those who prefer a layered look.
Image Credit: Ubique Group
Why This Trend Is Growing
- Modular Outdoor Furniture
- Growing demand for configurable seating and ready-to-shop kits creates scope for systems that allow consumers to customize layouts and expand collections over time.
- All-weather Performance Fabrics
- Advances in fade- and wear-resistant textiles open potential for fabrics that combine long-term durability with premium comfort and sustainable materials.
- Mixed-material Patio Design
- Combining wicker silhouettes with metal frames points to opportunities for hybrid product lines that blend aesthetic warmth with structural longevity.
Industries Being Reshaped
- Outdoor Furniture Retail
- Retailers can capitalize on modular collections and coordinated kits to create higher-margin curated offerings and expanded direct-to-consumer relationships.
- Textile Manufacturing
- Performance fabric producers face demand for innovations that balance UV resistance, stain repellency, and eco-friendly fibers suited for outdoor use.
- Hospitality and Resort Design
- Hotel and resort designers are positioned to adopt durable yet stylistically cohesive outdoor furnishings that enhance guest experience and reduce replacement cycles.
