Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Trend Hunter and Jeremy Gutsche Cited in 5 Canadian Newspapers

— June 2, 2008 — About
Chief Trend Hunter, Jeremy Gutsche was cited in several newspapers this week regarding trends he saw emerging as a direct result of soaring fuel prices. The article was printed in five Canadian newspapers on June 2, 2008, specifically, The Vancouver Sun, The Calgary Herald, The Saskatoon Star Phoenix, The Edmonton Journal and The Windsor Star.

The article, written by Misty Harris, is shown below:

Culture finds inspiration in sky-high fuel prices

Oil makes its mark on jewellery to T-shirts

Consumer obsession with the high cost of crude - and the price of gas at the pumps - is leading to an oil spill into all corners of popular culture.

Everyone from the Hollywood moguls behind such “black gold” films as the Oscar-winning There Will Be Blood, to fashion designers and home decor companies is catering to consumers who want to make a slick statement about oil.

“Fashion, like pop culture, never misses an opportunity to react to the times,” says Kim Blank, a professor at the University of Victoria, whose expertise includes social trends.

“With oil at its highest prices ever, and with environmentalists dooming and glooming, ‘black gold’ has become a hot topic.”

An online retailer is selling T-shirts, hoodies and tank tops that read “Will Work for Fuel”; a jewellery designer is marketing oil-barrel rings; bracelets and necklaces are engraved with the date they were made and the price of crude oil on that day; and a German design collective has produced an artful coffee-service set substituting a gold-plated fuel canister for the traditional pot. The creators say the slowly depleting java dispenser is a metaphor for the world’s diminishing oil supply.

It’s easy to see that in the shifting tide of popular obsessions, black is the new green.

“The timing for oil bashing is perfect,” says Jeremy Gutsche, editor of the Toronto-based website trend Gutsche believes the movement of crude into the style sphere is being propelled by a sense of shared economic pain, the impact of war, and the fact that younger people - who tend to drive pop culture - are the ones being hit hardest at gas stations. They also are the most likely to gravitate toward lower-priced “statement” items such as Bob McCarty Shop’s “Will Work for Fuel” apparel, which retails for $13 to $31 on

At the higher end of the spectrum is Citizen, whose bottle of pure crude oil is packaged and priced like a premium fragrance to imply that the resource soon might be considered an extravagance. A tiny tester vial retails for $60, while the limited edition 50 ml bottle - now sold out - fetched just under $300.

Also on the posh side is Design Glut’s oil-price-stamped jewellery collection, which showed at the recent International Contemporary Furniture Fair and retails online for $80 to $3,200.

“We’ve gotten to the point in our culture where oil is so valuable you think of it as a luxury commodity,” says Kegan Fisher, co-founder of Design Glut. “That statement is especially evident in a ring where the diamond in the traditional prong setting has been replaced with an oil barrel.”