In the recent article, â€œCool kids click into trend spottingâ€. Trend Hunter was cited in The Sunday Times, providing the definitions for Trend Spotting and Cool Hunting.
From The Times:
Trendspotting, according to Trendhunter.com, is the â€œscience of identifying emerging shifts in our social behaviour and aspirationsâ€. The more specialised art of cool hunting is â€œthe search for what's not popular â€” yetâ€.
Implications - Trend Hunter is growing daily and will continue the search for the most innovative and amazing trends of the world. Being cited in The Sunday Times is a great achievement that Trend Hunter is definitely proud of. Hopefully there will be many more citations provided by Trend Hunter in the near future!