In celebration of World Animal Day which takes place on October 4th each year, 'Unknown Tourism' is a set of travel advertisements from Expedia UK that show what won't be found in various spots around the world.
The fictional poster series highlights six locations including Mauritius, Alaska, Costa Rica, Jamaica, New Zealand and Tasmania, and creatures you won't find living there anymore. The posters identify species that have been classified as extinct and aims to commemorate these animals that we have lost in a respectful manner.
The travel advertisements within 'Unknown Tourism' are somewhat vintage in aesthetic and call to mind the imagery of travel posters from years passed. Better yet, they draw attention to important issues like deforestation, climate change and the effects that humans can have on wildlife.
What Makes This Trend Stand Out
- Vintage-style Travel Advertisements
- Exploiting the aesthetic of vintage travel posters to raise awareness about extinct animals and environmental issues.
- Extinct Species Commemoration
- Using travel advertisements to honor and remember animals that have gone extinct.
- Addressing Environmental Issues Through Tourism
- Utilizing travel advertisements to draw attention to deforestation, climate change, and human impact on wildlife.
Sectors Adopting This
- Travel and Tourism
- Opportunity for tour operators and travel agencies to create educational and eco-friendly travel experiences that raise awareness about extinct species and environmental issues.
- Conservation Organizations
- Chance for conservation organizations to collaborate with travel companies to promote responsible tourism and fund conservation efforts.
- Graphic Design and Advertising
- Potential for graphic design and advertising agencies to create impactful campaigns that combine vintage aesthetics with environmental messaging.
