These new CoverGirl transfer-proof makeup products have been announced by the brand to perfectly meet the real-time needs of consumers as they get back to their lifestyle in the new normal. The products include the Outlast Extreme Wear 3-in-1 Full Coverage Liquid Foundation, the Outlast All-Day Lip Color Neutrals Collection, The Perfect Point Plus Liquid Liner and the Simply Ageless Instant Wrinkle Blurring Pressed Powder. The Outlast products are ideal for those who are looking for a way to prevent their makeup from transferring onto a face mask throughout the day.
The new CoverGirl transfer-proof makeup products are being launched by the brand in the mass-market, food, drugstore and eCommerce retailer markets in January and February with prices being set by the individual retailer.
What's Driving This Trend
- Transfer-proof Makeup
- Disruptive innovation opportunity for cosmetic companies to create transfer-proof makeup products that cater to consumers' real-time needs.
- Mask-friendly Makeup
- Opportunity for cosmetic companies to create a specialized line of makeup products that work in tandem with face masks.
- Long-wear Makeup
- Opportunity for cosmetic companies to focus on creating makeup products that provide long-lasting wear and stay in place throughout the day.
Who This Affects Most
- Cosmetics
- Cosmetic companies can create transfer-proof and mask-friendly makeup products to cater to consumers' needs in the new normal.
- Retail
- Retailers can capitalize on the demand for transfer-proof and long-wear makeup by stocking up on the latest products from cosmetic companies.
- E-commerce
- Opportunity for e-commerce retailers to market and sell specialized transfer-proof and mask-friendly makeup to customers looking for real-time solutions.
