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Spicy South African Sauces

Trader Joe’s Peri-Peri Sauce is Spicy, Sour, and Sweet All at Once

— October 30, 2021 — Lifestyle
Trader Joe’s Peri-Peri Sauce has arrived and this condiment is the ultimate pantry staple.

For those unfamiliar, is an African condiment made from a blend of African bird's eye chili. The sauce generally has a complex flavor that's spicy, but also a little bit salty and a little bit sweet. Trader Joe’s Peri-Peri Sauce is made by a supplier in South Africa and offers a unique take on the signature condiment. Trader Joe's version is made from a blend of fermented chilies, dried chili flakes, lemon juice, and garlic. As Trader Joe's describes the new product, "It’s spicy, a little sour, even a little sweet, and has a smooth, creamy texture that keeps you coming back for more, bite after bite."

Image Credit: Trader Joe's
Trend Themes
1. African-inspired Condiments - Opportunity for food companies to tap into the trend of using African-inspired ingredients in condiments and sauces.
2. Fermented Chili Products - Disruptive innovation opportunity to create a new line of fermented chili products for health-conscious consumers seeking gut-friendly condiments.
3. Sweet and Spicy Combinations - A growing trend in the food industry is sweet and spicy combinations, providing an opening for companies to create new products with this flavor profile.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to create an African-inspired product line, featuring condiments, sauces, and marinades.
2. Health and Wellness - Disruptive opportunity for health and wellness companies to create a line of fermented chili products focused on gut health and wellness, tapping into the growing market of consumers looking for these products.
3. Retail and E-commerce - Retailers and e-commerce businesses can tap into the trend of sweet and spicy flavor combinations by creating a new product line featuring this flavor profile, targeting consumers looking to try something new and exciting.
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