Car subscription services are becoming more applicable for consumers who are looking for a different way to access a vehicle, which is seeing brands respond with new offerings like the Toyota Kinto program.
The new service from the automotive brand will offer drivers access to different vehicles at varying tiers to suit different needs or preferences. The Kinto One tier of the program will also incorporate a reward system that is based on how a driver uses the vehicle, which could include how they navigate streets, obey speed limits or how often they drive. Subscribers would then be able to put their accrued points towards discounted payments to encourage long-term commitments.
The Toyota Kinto program is being trialed in the Tokyo Metropolitan area now with a national launch expected in summer.
Image Credit: Toyota