The Touch Wall Panels by Visual Studio Reference are a series of modular three-dimensional panels that change color when touched or exposed to any form of heat.
The panels respond to the heat coming from the body, leaving a temporary print of the hand or shape of heat source.
Each panel is 24 by 24 inches, and is made of wood, foam and thermosensitive fabric.
Implications - In a society that is increasingly obsessed with the ability to personalize and customize any and all products, corporations can benefit from creating goods that react to consumers based on their mood or body temperature. By making the consumer feel like an individual (no matter how subtly) instead of a number, companies stand a better chance of creating long-term brand loyalty.