Totti Candy Company in Tokyo's Harajuku district is offering patrons an gargantuan stick of cotton candy.
This rainbow confection is so large that the shop had to post a warning in the store telling people to be cautious of other people personal space while holding the treat. Craftsmen carefully make the sticks of the fluffy treat in front of visitors using a custom cotton candy machine. Customers are able to choose between two sizes, with either three colors or a monstrous four layers. Even with the smaller size available, customers have been finding it difficult to take a selfie with the rainbow cotton candy as it is far larger than a human head.
Kwaii girls and boys have been loving the instagram-worthy treat for its pastel colors and ginormous size. Totti Candy Company also sells cake pops and small sweets it calls 'Kwaii Sweets' -- some other popular items that are a hit among Millennials with a sweet tooth.
What's Driving This Trend
- Oversized Candy Treats
- The popularity of Totti Candy Company's giant cotton candy highlights consumer demand for larger and visually appealing confections.
- Instagram-worthy Food
- The trend of posting visually striking food on social media platforms presents an opportunity for businesses to create aesthetically pleasing food products.
- Unique Sweet Experiences
- Providing customers with unique, one-of-a-kind sweet experiences, like Totti Candy Company's custom cotton candy, can attract a loyal customer base.
Who This Affects Most
- Confectionery
- The confectionery industry can explore the creation of oversized treats to cater to consumers' desire for novelty and visually appealing products.
- Social Media
- The popularity of visually striking food on social media platforms opens up opportunities for businesses to develop products and experiences that are highly shareable.
- Experience-based Retail
- Creating unique and immersive sweet experiences, like Totti Candy Company's custom cotton candy making process, can drive foot traffic and increase sales in the retail industry.
