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The Newest Too Faced Mascara Boasts an Innovative, Rule-Breaking Formula

 - May 23, 2019
References: toofaced & allure
The most well-known Too Faced mascara is the brand's bestselling Better Than Sex formula but fans of the brand will soon have a new product to try with the introduction of the Damn Girl 24-Hour Mascara.

New mascara products are regularly released with dramatically volumizing and clump-free formulas but this innovative mascara sets itself apart by being created in a way that's different from traditional mascara cosmetics. The Damn Girl mascara boasts two unique pigments, one an opaque black and another that's sheer and glossy, to create an ultra-black formula that's ideal for layering.

The creation of this new Too Faced mascara product required the brand to create its own vats for mixing and according to co-founder Jerrod Blandino, they "broke every rule" when it came to formulating this new cosmetic.

Image Credit: Mitch Feinberg