The most well-known Too Faced mascara is the brand's bestselling Better Than Sex formula but fans of the brand will soon have a new product to try with the introduction of the Damn Girl 24-Hour Mascara.
New mascara products are regularly released with dramatically volumizing and clump-free formulas but this innovative mascara sets itself apart by being created in a way that's different from traditional mascara cosmetics. The Damn Girl mascara boasts two unique pigments, one an opaque black and another that's sheer and glossy, to create an ultra-black formula that's ideal for layering.
The creation of this new Too Faced mascara product required the brand to create its own vats for mixing and according to co-founder Jerrod Blandino, they "broke every rule" when it came to formulating this new cosmetic.
Image Credit: Mitch Feinberg
Key Themes Behind This Trend
- Layering Mascara
- New formulas and innovative combinations of pigments will continue to disrupt the mascara market by offering unique layering capabilities.
- Rule-breaking Formulations
- Cosmetic brands will continue to push the boundaries and create disruptive innovation opportunities by breaking the traditional rules of cosmetic formulation and experimenting with new techniques.
- Customized Vats for Mixing
- Creating customized vats for mixing ingredients can disrupt the cosmetics industry as brands can have more control over the quality of their products by fine-tuning the mixing process.
Where This Applies
- Cosmetics
- The cosmetics industry can continue to innovate by exploring new ways to create and formulate products with new, unique ingredients and upending traditional cosmetic formulas.
- Manufacturing
- Manufacturing businesses that focus on creating customized mixing vats for cosmetics companies can tap into a growing demand for tailored and high-quality mixing solutions.
- Retail
- New, innovative products and unique formulations of existing cosmetics are likely to disrupt traditional beauty retail channels and encourage customers to explore new cosmetic options.
