Photographer George Stratigis shot Katie from Fashioncult in 'High Temperature,' a tomboy editorial for C-Heads.
Katie dresses down in midriff-baring plaid and daisy dukes, a plain tank top paired with sweat shorts and a denim vest worn with sneakers. The look is very much "tomboy-meets-girl-next-door." This all-American vibe embodies a girl who goes for a run on the boardwalk every morning, whose idea of a good time is a casual game of softball and who isn't afraid to get a little sweaty.
However, just because she can hang with the boys, doesn't mean she's one of them! Katie's killer curves fill out her skimpy outfits in a way that definitely won't let you forget she's very much a woman.
Why This Trend Is Growing
- Tomboy Fashion
- Disruptive innovation opportunity: Create a line of tomboy-inspired clothing that combines comfort and style for women.
- Athleisure Wear
- Disruptive innovation opportunity: Design a collection of athletic-inspired clothing that can be worn for both active and casual occasions.
- Body Positivity
- Disruptive innovation opportunity: Develop a brand that celebrates and promotes diverse body types in fashion advertising and editorials.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Introduce sustainable and gender-neutral fashion options to cater to a wider audience.
- Photography
- Disruptive innovation opportunity: Create a platform that connects emerging photographers with models and publications for collaborative projects.
- Sports Apparel
- Disruptive innovation opportunity: Innovate on traditional sports apparel to make it more fashionable and adaptable for everyday wear.
