Daigo Ishii is re-imagining cities across the globe if they were to look like Tokyo in his 'Worldwide Tokyo-lization Project.'
Ishii overlayed Tokyo's signature bright neon lights and signage onto other cities. The Project re-imaged New York, Buenos Aires, Copenhagen, La Paz, Paris and Venice. Each of the original photos are of quiet, empty cityscapes. Ishii then transforms each of these cityscapes with a bombardment of advertisements, kawaii characters and bright colors. Copenhagen's buildings are covered in bright signage and the Eiffel Tower is colored red and white and the lawn is full of cherry blossoms in bloom.
Ishii's project explore what happens when cultures are places into another context and how the host city deals with its identity, whether it maintains its own or if a new one is created for it.