Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Third-Wave Cannabis Cafes

Josh Lyon Offers a Sneak Peek at the Tokyo Smoke Trend Safari

— June 21, 2017 — Lifestyle
As cannabis culture continues to evolve and reach a greater number of consumers, a number of brands are making a concerted effort to elevate the smoking experience. One brand that is leading the charge when it comes to the normalization of cannabis is Toronto's Tokyo Smoke. Trend Hunter recently had a chance to visit one of the company's 'coffee shops' to learn more about how Tokyo Smoke is ushering in third-wave marijuana.

As Head of Marketing Josh Lyon explains, Tokyo Smoke is a "lifestyle brand for the sophisticated smoker." He notes that the goal of the company is cannabis normalization, which it aims to achieve by taking well-designed clothing, home goods and other lifestyle products, and then using those verticals to introduce consumers to cannabis in new ways. This holistic approach allows the company to interact with consumers on a day-to-day basis and speak to them throughout their life.

In an effort to educate the public about its unique approach to cannabis, Tokyo Smoke has teamed up with Trend Hunter's Future Festival to host an immersive Trend Safari. Lyon notes that attendees on this particular Trend Safari will learn more about how the brand is redefining the smoking experience, while also using the evolution of cannabis culture as a case study for how brands can speak to an emerging industry.

To learn more about cannabis culture from the industry pioneers at Tokyo Smoke, join Trend Hunter for Future Festival 2017.