Timex ReWound is the World's First Circular Program for Watches
Laura McQuarrie — September 20, 2023 — Eco
Environmentally conscious consumers value responsible consumption and are championing takeback programs to promote recycling and minimize environmental impact, and Timex ReWound is a first-of-its-kind circular program for watches. Timex is now inviting everyone to ship their pre-loved watches from any brand so that it can give the timepieces a new lease on life by finding them a new owner or upcycling them into new products.
Reclaimed materials from the ocean, apple peels and wheat husks are some of the materials used by Timex to create environmentally friendly watches, and the brand is aiming to have 50% of its collection made with eco-friendly components by 2025. Beyond that, Timex is also working toward Net-Zero greenhouse gas emissions by 2050. Tackling the issue of waste with circularity, Timex is on track to significantly reduce the number of watches that end up in a landfill.
Reclaimed materials from the ocean, apple peels and wheat husks are some of the materials used by Timex to create environmentally friendly watches, and the brand is aiming to have 50% of its collection made with eco-friendly components by 2025. Beyond that, Timex is also working toward Net-Zero greenhouse gas emissions by 2050. Tackling the issue of waste with circularity, Timex is on track to significantly reduce the number of watches that end up in a landfill.
Trend Themes
1. Responsible Consumption - Environmentally conscious consumers value responsible consumption and are championing takeback programs to promote recycling and minimize environmental impact.
2. Circular Economy - Timex ReWound is a first-of-its-kind circular program for watches, inviting everyone to ship their pre-loved watches so that they can be upcycled or find a new owner.
3. Eco-friendly Materials - Timex is using reclaimed materials from the ocean, apple peels, and wheat husks to create environmentally friendly watches, with a goal of having 50% of its collection made with eco-friendly components by 2025.
Industry Implications
1. Consumer Recycling - Takeback programs and circular initiatives in the timepiece industry present disruptive innovation opportunities for companies involved in consumer recycling.
2. Sustainable Fashion - The use of eco-friendly materials and circular programs by Timex creates disruptive innovation opportunities in the sustainable fashion industry.
3. Environmental Technology - The development of eco-friendly materials and circular programs in the timepiece industry presents disruptive innovation opportunities for companies in environmental technology.
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