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Top 100 Fashion Trends in July

From Exclusive Convenience Store Apparel to Bold Frog Purses

— July 15, 2023 — Fashion
These July 2023 fashion trends range from surrealist frog purses to convenience store merchandise collections.

JW Anderson's surrealist-inspired Frog Clutch bag is a notable example, featuring detailed craftsmanship, made with 3D printing technology. The Fall/Winter 2023 accessory showcases a hyper-realistic aesthetic with shades of green and yellow, including lifelike eye detailing. Amidst global environmental and political challenges, this product speaks to the rising consumer demand for whimsy and escapism. It reflects the longing for moments of joy and is the epitome of fun over function.

Other standouts include the 7-Eleven 7/11 Birthday Collection, which commemorates 96 years of the iconic convenience store. This example speaks to a growing consumer demand for niche branded merchandise, while strengthening brand support from a loyal following.
8.2
Score
Popularity
Activity
Freshness
97
Sporting Culture-Inspired Streetwear
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
<
96
Stylish UPF Clothing
Stylish UPF Clothing
Claudent Combines Sun Protection with Ultra-Stylish Sensibilities
<
95
Elevated Streetwear Imprints
Elevated Streetwear Imprints
Vans Just Revealed Its OTW Imprint, Launching in Early 2024
<
94
Sleek Sporty Platform Boot
Sleek Sporty Platform Boot
adidas Launches a New Superstar Boot with a Slightly Raised Base
<
93
Space Force-Inspired Timepieces
Space Force-Inspired Timepieces
MICROMILSPEC Launches a New Watch Inspired by the U.S. Space Force
<
92
Animal-Patterned Textural Footwear
Animal-Patterned Textural Footwear
WACKO MARIA Presents Collaborative Wallabees with Clarks
<
91
Haute Handcrafted Jewelry Collections
Haute Handcrafted Jewelry Collections
The Piaget Metaphoria Collection Features 52 Pieces
<
90
Vintage-Inspired Minimal Clothing
Vintage-Inspired Minimal Clothing
Sean Wotherspoon Unveils a Vintage Gap Collection
<
89
Travel-inspired Sophisticated Fashion Collections
Travel-inspired Sophisticated Fashion Collections
Lemaire Debuts the Spring/Summer 2024 Capsule
<
88
Collaborative Cycling Capsule Collections
Collaborative Cycling Capsule Collections
The Rapha x Shrimps Collection Revolves Around Cycling
<
87
Functional Fashionable Camera Straps
Functional Fashionable Camera Straps
Seam Straps Have a High-Quality, Handmade Construction
<
86
Skate Fashion Runway Shows
Skate Fashion Runway Shows
ERL Presents its First-Ever Runway Show for the SS24 Season
<
85
French Aerobatics Timepieces
French Aerobatics Timepieces
The Bell & Ross BR 03-92 Patrouille de France is Celebratory
<
84
Student-Designed Runway Shows
Student-Designed Runway Shows
The Kingston School of Art Put on a Futuristic Fashion Show
<
83
Crisp Re-Imagined Tennis Shoes
Crisp Re-Imagined Tennis Shoes
PUMA and NOAH Have Come Together to Release the PUMA Star
<
82
Complexion-Illuminating Primers
Complexion-Illuminating Primers
The Liquid Super Loaded Sheer Illuminator Soothes & Hydrates
<
81
Sophisticated Menswear Fashion Lines
Sophisticated Menswear Fashion Lines
Neil Barrett Stuns Audiences with the Core Codes Capsule
<
80
Durable Water-Resistant Jewelry
Durable Water-Resistant Jewelry
Flaire & Co.'s Line Features Tarnish-Free & Hypoallergenic Designs
<
79
Indigo-Detailed Lifestyle Sneakers
Indigo-Detailed Lifestyle Sneakers
New Balance Presents a Mood Indigo Colorway of the 576 Shoes
<
78
Online-Exclusive Bridal Collections
Online-Exclusive Bridal Collections
Rodarte Bridal is Available on Luxury Stores at Amazon
<
77
Affordable Designer Eyewear
Affordable Designer Eyewear
Specsavers & Alex Perry Collaborate on a Fashionable Eyewear Line
<
76
Tinted Lip-Plumping Compounds
Tinted Lip-Plumping Compounds
U Beauty Debuted Three New Shades of Its Award-Winning Product
<
75
Court-Ready Dynamic Basketball Shoes
Court-Ready Dynamic Basketball Shoes
The Jordan Luka 2 Sneaker Model Gets a Space Hunter Palette
<
74
Adaptable Blurring Lipsticks
Adaptable Blurring Lipsticks
Charlotte Tilbury's Airbrush Flawless Boasts Powder-Blur Technology
<
73
Brand History-Honouring Capsules
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
<
72
Celebratory Convenience Store Apparel
Celebratory Convenience Store Apparel
The 7-Eleven 7/11 Birthday Collection Commemorates 96 Years
<
71
Caribbean Couture Fashion Collections
Caribbean Couture Fashion Collections
BITTER Delivers a Playful Spring/Summer 2024 Capsule
<
70
Bedazzled Beverage Jewelry
Bedazzled Beverage Jewelry
7-Eleven Created a Sparkly Slurpee Jewelry Collab with King Ice
<
69
Arachnid Art Deco Timepieces
Arachnid Art Deco Timepieces
The Nivada Grenchen Antarctic Spider is Subtle Yet Sophisticated
<
68
Powerful Oil-to-Foam Cleansers
Powerful Oil-to-Foam Cleansers
Dermalogica's Oil-to-Foam Total Cleanser Boasts Dual Benefits
<
67
Reinvented Normal Clothing Silhouettes
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
<
66
Retinol-Infused Body Lotions
Retinol-Infused Body Lotions
The Youthbomb Body 360° Repair Concentrate Fights Signs of Aging
<
65
Hair Loss-Focused Haircare
Hair Loss-Focused Haircare
XYON Health Boasts a Line of Over-the-Counter Hair Loss Solutions
<
64
Medical Boot-Representing Footwear
Medical Boot-Representing Footwear
Rick Owens Continues to Grab Attention with the Walking Boot
<
63
Sustainable Joint Outdoor Capsule
Sustainable Joint Outdoor Capsule
Norse Projects and adidas Join Forces on a Capsule
<
62
Pastel Pink Suede Sneakers
Pastel Pink Suede Sneakers
The New Balance 580 Sneaker is Getting a Pink Makeover
<
61
Sophisticated Summer Fashion Collections
Sophisticated Summer Fashion Collections
Ten C's Spring/Summer 2024 Capsule Features Bright Colors
<
60
Collaboration Clog Boot Designs
Collaboration Clog Boot Designs
The Huckberry x Crocs Classic Western Boot is Durable and Comfy
<
59
Chic Solar-Powered Timepieces
Chic Solar-Powered Timepieces
The NIXON Time Teller Solar Watch Comes in Four Color Options
<
58
Rubber Foundation Plaster Sneakers
Rubber Foundation Plaster Sneakers
AIREI Joins Forces with ASICS on a Repurposed ASICS GT-2160
<
57
Action Movie Eyewear Designs
Action Movie Eyewear Designs
The Oakley ECLP23 Eyewear Was Created with Tom Cruise
<
56
Nostalgic Luxury Sleepwear
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
<
55
Frog-Resembling Luxe Clutch Bags
Frog-Resembling Luxe Clutch Bags
JW Anderson Presents a Frog Clutch Bag for the FW23 Season
<
54
Athlete-Inspired Sneaker Colorways
Athlete-Inspired Sneaker Colorways
WNBA Star A'ja Wilson Gets Her Own Custom Nike Cosmic Unity 3
<
53
Y2K Butterfly Swimsuits
Y2K Butterfly Swimsuits
Londre Bodywear Introduces the Reversible Blue Butterfly Minimalist Suit
<
52
Color-Focused Vintage Sneakers
Color-Focused Vintage Sneakers
New Balance Introduces New Tonal Variations of the 997 Silhouette
<
51
Vintage-Inspired Gentleman Fashion
Vintage-Inspired Gentleman Fashion
John Alexander Skelton Os Inspired by the British Woodlands
<
50
Movie-Inspired Nail Polishes
Movie-Inspired Nail Polishes
The OPI x Barbie the Movie Collection Includes Nine Fantastic Shades
<
49
Perforated Breathable Mesh Footwear
Perforated Breathable Mesh Footwear
The adiFOM Climacool Shoes have an Eco-Friendly Shell
<
48
QSR-Branded Slides
QSR-Branded Slides
The Taco Bell x Crocs Collection is Exactly What You Need for Summer
<
47
Science-Led Skincare Ranges
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
<
46
Ethereal Scandinavian Fashion Collections
Ethereal Scandinavian Fashion Collections
Acne Studio Emphasizes a Bright Color Palette for SS24
<
45
Luxury Laundry Detergent Kits
Luxury Laundry Detergent Kits
The Laundry Sauce Signature Package is Exotically Scented
<
44
Advanced Golfer Smartwatches
Advanced Golfer Smartwatches
The Garmin Approach S70 Has Over 43,000 Preloaded Courses
<
43
Elevated Explorer Sneakers
Elevated Explorer Sneakers
Canada Goose Debuts the 'Glacier Trail' Silhouette in High and Low-Tops
<
42
Nighttime-Inspired Romantic Menswear
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
<
41
Energetic Stacked Running Sneakers
Energetic Stacked Running Sneakers
New Balance Presents the FuelCell SuperComp Trainer v2
<
40
Lawn Care Sneakers
Lawn Care Sneakers
The Ultimas by Cub Cadet Were Thoughtfully Designed for Mowing the Lawn
<
39
Tribute-Paying Skincare Releases
Tribute-Paying Skincare Releases
Yves Rocher Celebrates the Anniversary of Its Monoï Collection
<
38
Blendable Jelly Eyeshadows
Blendable Jelly Eyeshadows
Dear Dahlia's Jelly-Like Eyeshadows Blend for a Soft-Focus Effect
<
37
Commemorative Aquatic Timepieces
Commemorative Aquatic Timepieces
The OMEGA Summer Blue Watches Celebrate the Seamaster
<
36
Experimental Shoe Collections
Experimental Shoe Collections
CAMPERLAB Releases Highly Irregular Footwear Designs
<
35
Stylish Durable Sneakers
Stylish Durable Sneakers
Converse Announces New Collaboration with A-COLD-WALL*
<
34
Sporty-Influenced Streetwear Capsules
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
<
33
Self-Adjusting Ventilation Jackets
Self-Adjusting Ventilation Jackets
The Nike Run Division Aerogami Jacket Keeps Joggers Comfy
<
32
Limited-Edition Make-Up Bundles
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
<
31
Safety-Focused Shoe Designs
Safety-Focused Shoe Designs
Vans Vault Launches Sneakers with Built-In Ankle Guards
<
30
Pulsating Acne Treatment Devices
Pulsating Acne Treatment Devices
The 'Espada 2' Uses Blue Light Therapy & Sonic Pulsations
<
29
Eight-in-One Travel Packs
Eight-in-One Travel Packs
The Hypath Transformer Adventure Backpack Transitions With Ease
<
28
Machined Aluminum Sunglasses
Machined Aluminum Sunglasses
Porsche Design Sunglasses P´8951 Ltd. Edition are Lightweight
<
27
Elegant Menswear Fashion Collections
Elegant Menswear Fashion Collections
Wales Bonner's SS24 Highlights adidas Collaboration
<
26
Woman-Owned Eco Totes
Woman-Owned Eco Totes
Digital Avenue is a Woman-Founded Spunky Tote Bag Brand Based in Toronto
<
25
Cartoon-Themed Makeup Collections
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
<
24
Luxe Folding Sunglasses
Luxe Folding Sunglasses
The Oliver Peoples x Brunello Cucinelli Folding Sunglasses are Pocketable
<
23
Submarine-Inspired Watches
Submarine-Inspired Watches
The Shinola Sea Creatures Skeleton Dial Features Ocean-Bound Plastic
<
22
All-in-One Luxury Serum Solutions
All-in-One Luxury Serum Solutions
Olay Launched the Super Serum, Boasting a Lightweight Formula
<
21
Sentimental Jewelry Brands
Sentimental Jewelry Brands
Gnoce's Jewelry Line Emphasizes Personal Expression
<
20
Luxury Smartwatch Models
Luxury Smartwatch Models
The Latest TAG Heuer Connected Wearables Come in Two Options
<
19
Progressive Fabrication Footwear
Progressive Fabrication Footwear
Assa Studio Limited Launches the Evolve Footwear Capsule
<
18
Recyclable Mono-Material Footwear
Recyclable Mono-Material Footwear
The Moncler Trailgrip 3D is Aesthetically Pleasing
<
17
Collaborative Technical Footwear
Collaborative Technical Footwear
Nicole McLaughlin Launches a Merrell 1TRL Collaboration
<
16
Dainty High-Femme Swimwear
Dainty High-Femme Swimwear
Frankies Bikinis Goes for a Feminine Swimwear Aesthetic for Summer
<
15
Unrestricted Wearable Cooling Vests
Unrestricted Wearable Cooling Vests
The CHILLSWIFT Ultra Light Ice Cooling Vest Holds Gel Packs
<
14
Pink-Adorned Fashion Lines
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
<
13
All-Pink Accessory Collections
All-Pink Accessory Collections
The ALDO x Barbie Collection Has Accessories in Hot Pink Hues
<
12
Playful Doll-Themed Cosmetics
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
<
11
Mountaineer-Inspired Urbanite Knapsacks
Mountaineer-Inspired Urbanite Knapsacks
The hardgraft Berg Rucksack is Elegantly Crafted
<
10
Nostalgic DIY-Inspired Denim
Nostalgic DIY-Inspired Denim
The Levis 501® 90s Patchwork Women's Shorts Boast Intricate Detailing
<
9
Speed-Increasing Running Shoes
Speed-Increasing Running Shoes
The On Cloudboom Echo 3 Has Helion HF Hyperfoam Technology
<
8
AI-Powered Skincare Quizes
AI-Powered Skincare Quizes
Omy Laboratories Boasts Skincare That is Tailored to One's Needs
<
7
Surfer-Inspired Sustainable Swimwear
Surfer-Inspired Sustainable Swimwear
Outerknown and Seea Launch a New Swim Collection
<
6
Power-Capturing Backpacks
Power-Capturing Backpacks
The COOPH HelioFlex Has a Modular Construction and Charges Devices
<
5
Flexible Fitness Footwear
Flexible Fitness Footwear
The Nike Free Metcon 5 is Ready for Intense Workouts
<
4
Buildable Bracelet-Style Multitools
Buildable Bracelet-Style Multitools
The MODL Infinity Tool 2.0 Has a Tough, Tactical Construction
<
3
Discreetly Intelligent Timepieces
Discreetly Intelligent Timepieces
The G-SHOCK MOVE DWH5600 Tracks Heart Rate and More
<
2
Hyper-Ruggedized Digital Timepieces
Hyper-Ruggedized Digital Timepieces
The G-SHOCK Mudmaster GW-9500 Has a Bio-Based Resin Case
<
1
Augmented Negative Display Watches
Augmented Negative Display Watches
This Modified Casio AE-1200 Digital Watch is Ultra-Chic
<