AIREI works in collaboration with ASICS as it repurposes the ASICS GT-2160 running shoe. It is detailed with dense plaster for a unique texture and looks. It is inspired by the transformative themes that are followed by AIREI and its recent collection designed for the Fall/Winter 2023 season. The collaborative shoes can actually be worn on foot with the idea that they would crackle over time and unveil a wear pattern that is unique to each shoe. The shoes are limited as there are only 50 that are handmade and numbered individually. It rests on top of a rubber sole unit and each pair will be priced at €180 and the proceeds will go towards the Right To Play non-profit organization.
Image Credit: ASICS
What Makes This Trend Stand Out
- Repurposed Sneakers
- Exploring the use of unconventional materials and repurposing existing products to create unique sneaker designs.
- Transformative Themes
- Incorporating transformative themes in fashion and footwear design to create visually striking and unconventional products.
- Limited Edition Handmade Shoes
- Embracing the demand for exclusive and unique products through limited edition handmade shoe designs.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to collaborate and repurpose existing products to create innovative designs and cater to consumer demand for unique fashion items.
- Footwear
- Footwear industry can adopt transformative themes and utilize unconventional materials in designing sneakers to stand out in the market and appeal to fashion-forward consumers.
- Non-profit Organizations
- Partnerships with fashion and footwear brands can provide a disruptive innovation opportunity for non-profit organizations to raise funds through limited edition products, creating a win-win situation.
