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Pre-Loved Clothing Initiatives

Cornish Brand Seasalt Launches a Resale Program with Reskinned

— February 8, 2023 — Eco
Cornish clothing brand Seasalt is partnering with Reskinned to launch a new resale program that allows customers to resell their old clothing “in any condition.” The program is a component of Seasalt's ambitious sustainability goals, which include shifting to a carbon net zero firm by 2040 and increasing the usage of certified sustainable materials in its products yearly. Through the Reskinned resale initiative, old products will either be recycled or “rehomed” instead of ending up in a landfill.

“We’re working hard to reduce our impact on the environment, so we are delighted to announce this partnership with Reskinned who are leaders in the circular fashion economy,” said Paul Hayes, chief executive at Seasalt.

Customers may return "pre-loved" Seasalt items as part of the takeback and resale campaign with Reskinned in exchange for a 25-pound discount on their subsequent purchase.

Image Credit: Seasalt
Trend Themes
1. Resale Programs for Sustainable Fashion - Brands can incorporate resale programs into their sustainability goals to reduce the environmental impact of fashion waste while offering incentives to consumers.
2. Circular Economy in Fashion - More companies can embrace the circular economy in fashion by employing pre-loved clothing initiatives to keep their products in use and reduce textile waste.
3. Sustainability Goals in Fashion - Fashion companies can set ambitious sustainability goals while partnering with innovative companies to achieve them, as demonstrated by Seasalt's partnership with Reskinned.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate resale programs as part of their sustainability initiatives while providing incentives to customers to keep buying from them.
2. Recycling Industry - Companies in the recycling industry can partner with fashion brands to provide solutions for textile waste recycling and repurposing of unwanted clothing.
3. Sustainable Fashion Industry - Sustainable fashion companies can collaborate with innovative partners to implement circular economy initiatives and achieve their goals for environmental sustainability.
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