Asket Supports a Sustainable Fashion Future with Resale & Repair
Laura McQuarrie — June 6, 2023 — Eco
References: fashionunited.uk
As part of its circular Revival Programme, Swedish brand Asket is introducing resale and repair services to a physical store in Stockholm. On-site, visitors will find Asket Restore garments like jeans and shirts that have been reconditioned, as well as returned garments not suitable for resale at its official stores. Customers can also drop off unused Asket garments or learn to mend their garments at a repair workshop.
Consumers are increasingly recognizing the importance of sustainable shopping, as well as caring for and repairing their apparel and accessories to prolong their usability. This shift is driven by a growing awareness of the environmental impact of fast fashion and a commitment to reducing waste. As a result, consumers are embracing practices like mending garments, upcycling and investing in high-quality pieces, prioritizing longevity over disposability and actively participating in a more sustainable fashion ecosystem.
Consumers are increasingly recognizing the importance of sustainable shopping, as well as caring for and repairing their apparel and accessories to prolong their usability. This shift is driven by a growing awareness of the environmental impact of fast fashion and a commitment to reducing waste. As a result, consumers are embracing practices like mending garments, upcycling and investing in high-quality pieces, prioritizing longevity over disposability and actively participating in a more sustainable fashion ecosystem.
Trend Themes
1. Circular Fashion Economy - There is an opportunity for companies to establish circular business models that extend the lifespan of their products.
2. Sustainable Fashion Retail - Retailers can embrace sustainable practices like resale and repair services to cater to the growing demand for eco-friendly fashion.
3. DIY Garment Repair - Teaching customers to mend their own garments could create a new market for related products like repair kits and workshops.
Industry Implications
1. Fashion Retail - Retailers can leverage resale and repair services to tap into the $24 billion second-hand fashion market.
2. Sustainability Consulting - Consultants can help fashion brands incorporate circular business models to reduce waste and improve their sustainability credentials.
3. Garment Repair Services - There is an opportunity for specialized garment repair services to cater to the growing demand for sustainable fashion practices.
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