The Second Cut Hike Sock is Smartwool's First Circular Sock
Laura McQuarrie — April 10, 2023 — Eco
References: smartwool & prnewswire
The Second Cut Hike Sock is a first-of-its-kind circular sock from Merino wool apparel manufacturer Smartwool and it delivers all of the comfort and performance features of the Original Classic Hike Sock but with repurposed yarn. This new sock makes the most of repurposed yarn from Smartwool's Second Cut sock takeback program, which launched in 2021. Through this program, consumers can recycle any socks of any brand, color, size or material, but only material from donated Smartwool socks go towards making the Second Cut sock.
Smartwool is making the shift to a more circular business model by re-spinning old socks into new yarn and blending it with responsibly sourced Merino wool. This sock featured an elasticized arch and seamless toe for comfort and it helps to give new life to socks, which are among the most-discarded pieces of apparel according to the Environmental Protection Agency.
Smartwool is making the shift to a more circular business model by re-spinning old socks into new yarn and blending it with responsibly sourced Merino wool. This sock featured an elasticized arch and seamless toe for comfort and it helps to give new life to socks, which are among the most-discarded pieces of apparel according to the Environmental Protection Agency.
Trend Themes
1. Circular Fashion - Smartwool's Second Cut Hike Sock showcases the shift towards circular fashion, where waste is upcycled into new products.
2. Textile Recycling - Smartwool's Second Cut Hike Sock highlights the trend of textile recycling to reduce textile waste and promote sustainability in the fashion industry.
3. Sustainable Sock Manufacturing - Smartwool's Second Cut Hike Sock paves the way for sustainable sock manufacturing by repurposing old socks and responsibly sourcing Merino wool.
Industry Implications
1. Fashion Industry - The Second Cut Hike Sock showcases a sustainable approach to fashion production that other brands can adopt.
2. Textile Recycling Industry - Smartwool's Second Cut Hike Sock encourages textile recycling as a viable way to address textile waste and promote sustainability.
3. Outdoor Apparel Industry - The Second Cut Hike Sock caters to the needs of the outdoor apparel industry with its comfort and performance features, while also promoting eco-friendly sock manufacturing practices.
2.6
Score
Popularity
Activity
Freshness