Jimmy Fallon Stars in the New Time Warner Cable Ad
Farida Helmy — March 18, 2014 — Pop Culture
References: timewarnercable & adweek
Jimmy Fallon invades a fan's living room in the new ad by Time Warner Cable for their ‘On Demand’ campaign.
The ad has the successful and super popular late-night talk-show host literally invade some guy’s living room as he munches on his morning cereal. Already a big part of our nights and our living room habits, Jimmy Fallon—and his whole band—will not be only appearing in this random guys home, but in all of our homes as part of Time Warner Cable’s On Demand services.
So chill out, there’s no longer any reason to rush home from a night out to catch ‘The Tonight Show Starring Jimmy Fallon,' or even stay up late for it if it’s past your bedtime, with the new On Demand feature you can catch Fallon on your time.
The ad has the successful and super popular late-night talk-show host literally invade some guy’s living room as he munches on his morning cereal. Already a big part of our nights and our living room habits, Jimmy Fallon—and his whole band—will not be only appearing in this random guys home, but in all of our homes as part of Time Warner Cable’s On Demand services.
So chill out, there’s no longer any reason to rush home from a night out to catch ‘The Tonight Show Starring Jimmy Fallon,' or even stay up late for it if it’s past your bedtime, with the new On Demand feature you can catch Fallon on your time.
Trend Themes
1. Personal Space Invasion - As seen in the Time Warner Cable ad featuring Jimmy Fallon, companies can explore campaigns that bring celebrities or brand influencers into consumers' homes for an immersive and attention-catching marketing experience.
2. On-demand Services - Time Warner Cable's ad for its On Demand services highlights growing consumer demand for easily accessible, flexible media consumption options that fit their schedule and preferences.
3. Celebrity Brand Integration - Brands can capitalize on the popularity and influence of celebrities like Jimmy Fallon by collaborating with them to promote their products or services in innovative and engaging ways, as seen in this Time Warner Cable ad.
Industry Implications
1. Advertising - The Time Warner Cable ad showcases the potential of creative and unconventional advertising campaigns that capture consumers' attention and make a lasting impact.
2. Media and Entertainment - The growing popularity of on-demand services like Time Warner Cable's highlights the need for companies in the media and entertainment industry to adapt and cater to evolving consumer preferences for personalized, flexible content consumption options.
3. Celebrity Endorsements - Brands across industries can consider incorporating celebrity endorsements into their marketing strategies, leveraging the power of popular and influential figures to boost their brand image and reach a wider audience, as seen in this Time Warner Cable ad featuring Jimmy Fallon.
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