In order to encourage the public to begin bicycling this summer, Transport for London (TfL) launched the experiential 'Time to Cycle' roadshow.
At the event space, the people of London are invited to play an interactive game that begins by sitting on a stationary bike. The game challenges people to pedal fast enough to reveal a London landmark on the screens before them, since the faster they pedal, the faster the image appears clearly.
Each game is hosted like a small game show, complete with a host and iPad controls. Onsite, participants are able to learn more about the London infrastructure systems that are in place to help to make cycling in the city easier. Time to Cycle's last stop will be at the Prudential RideLondon Festival Zone at the end of July.
Gamified Cycling Stunts
More Stats +/-
Comic Book Photo Filters
Underground Art Tours
Quiet Electric Aeroplanes
Rapid Tube-Based Commuting
Portable Laundry Backpacks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
TfL's 'Time to Cycle' Initiative Encourages the Public to Begin Biking
- By: Laura McQuarrieJul 16, 2016