The TikTok app is being launched on Samsung Smart TVs in the UK in a bid to make viewing content from the platform easier for consumers to access. The app is optimized for a home viewing experience that will provide users with suggestions based on their watching history, who they follow and even by category. This is poised to drastically enhance the user experience by shifting consumers away from their smartphone onto their TV when it comes to enjoying TikTok content.
The Samsung Smart TV TikTok app is being launched on unit models from 2018 and 2020, and is available directly from the App Store and is going to come pre-installed on new TVs going forward. The app can be accessed by both users with an account and those who don't to maximize access.