The Ego Thunder guitar is a wonderfully innovative guitar that makes use of an equally innovative and unique guitar pickup system developed by guitarist Andy Alt and made famous via a successful Kickstarter campaign back in 2014.
This particular guitar takes full advantage of the now-famous 'A Little Thunder' pickup, which is unique because it features a single coil humbucker pickup and a dual-pole bottom pickup that gives the guitar a boost in lower end frequency sounds. Developed as part of a partnership with Italy-based Marconi Lab, this guitar features a gorgeous design that matches its innovative technology.
Currently priced in at $1,840, the Ego Thunder guitar is a true example of innovation in the musical instrument space because of the unique manner in which it generates sound.
What's Driving This Trend
- Innovative Guitar Pickups
- Developing new types of pickups for guitars that improve frequency output is a disruptive opportunity for guitar manufacturers and musicians alike.
- Guitar Design Innovation
- Designing guitars that are both aesthetically pleasing and technologically advanced presents an opportunity for companies to establish a unique brand in the guitar market.
- Electric Guitar Upgrades
- Upgrading pickups on current electric guitars to innovative pickups like the Little Thunder can provide guitarists with more diverse sound options, presenting an opportunity for guitar parts and accessories manufacturers.
Who This Affects Most
- Musical Instruments
- Innovation in the guitar pickup, design, and upgrade spaces provides an opportunity for musical instrument manufacturers to differentiate themselves in a competitive market.
- Consumer Electronics
- Partnering with musical instrument manufacturers to develop and produce innovative pickups for electric guitars provides an opportunity for consumer electronics companies to tap into the guitar market.
- E-commerce
- Selling innovative guitar pickups, parts, and accessories online can provide an opportunity for e-commerce retailers to capture a portion of the guitar market without needing a brick-and-mortar presence.
