Richard Hardy's 'The Transcendent City' Depicts Futuristic Realms

 - Aug 5, 2010   Updated: Jun 7 2011
References: bldgblog.blogspot & fastcodesign
Providing a sneak-peek into Richard Hardy's predictions for our future environmental situation, 'The Transcendent City' animation short is one with many interesting ideas.

Presenting the idea of futuristic sustainable machines, these plant-like technologies are assumed to replace our resources and manage eternal self-sustaining abilities. Combining both technology and nature, 'The Transcendent City' animation is a thought-provoking and undoubtedly interesting outlook on the future of humanity.

Implications - Consumers have an increasing desire and need for escapism. Art that allows them to experience something wholly unrelated to the quotidian are engaging and stimulating. Companies ought to consider how to offer new experiences to customers through escapist fantasies. Ads might want to focus on dream states.