Chipotle is introducing the Tony Hawk Burrito as a quick and easy way for fans to order the legendary skater's favorite Chipotle burrito order. For a limited time in August, fans will be able to place their orders online and via the official Chipotle app to receive a simple burrito made with brown rice, black beans, chicken, tomatillo-red chili salsa and guac.
As an added treat, the first 2,000 fans who order the Tony Hawk Burrito will get access to the Tony Hawk's Pro Skater 1 and 2 Warehouse Demo for PlayStation 4, Xbox One or PC. Chipotle will also be hosting a two-hour livestream on Twitch featuring Tony Hawk himself, alongside fellow skateboarder Jagger Eaton and actor Finn Wolfhard, playing the new game.
Image Credit: Chipotle
Key Themes Behind This Trend
- Celebrity-endorsed Food
- Companies can collaborate with celebrities to create branded food items that attract fans and offer a unique product.
- Cross Promotion of Products
- Companies can partner with other businesses to offer promotions and cross-promote products to reach a wider audience.
- Experiential Marketing
- Companies can offer unique experiences or events to generate hype and increase brand awareness.
Where This Applies
- Fast Food
- Fast food chains can collaborate with celebrities to create signature meals and promote them through social media.
- Gaming
- Gaming companies can partner with food chains to offer promotional deals and reach a wider audience.
- Entertainment
- Entertainment companies can offer experiences or promotional events to generate excitement for upcoming releases and increase brand awareness.
