The Stringbike is an innovation by Hungarian enterprise Stringdrive Kft. that involves a new, sensational driving system for bicycles. The Stringbike intends to eliminate the chaotic chain system of a conventional bicycle, replacing it with a simple "string."
The simple system is similar to the classic chain, except with less hassle due to the use of smooth cables. Essentially, the Stringbike makes for a super smooth Sunday ride.
Implications - There exist many flaws within today's products that have been ignored or accepted as customary in the minds of consumers. Businesses that are able to solve such annoyances once and for all will appeal to a large clientele of consumers who have become accustomed to the product as is.