The SeaWorld Gold Pass is an example of a loyalty program that is accessible, affordable and quite generous. One can opt-in for it at “less than $8 per month.” By joining this club, the pass holder can enjoy “unlimited admissions for 12 months plus FREE general parking,” as well as some other benefits like a free ticket for a friend and discounts when making purchases in the park. It is estimated that one can enjoy an $854 Benefit Value with this pass.
In addition, those who opt-in for a SeaWorld Gold Pass can enjoy exclusive offers on a monthly basis. The SeaWorld Gold Pass is not the only type of loyalty program that the business offers. To diversify and appeal to as many as possible, SeaWorld has also introduced the Silver and Platinum Passes.
Image Credit: SeaWorld