Traveling Art Structures

The Observatory by FCB Studios is Inspired by a Renaissance Painting

The Observatory by Feilden Clegg Bradley Studios is a set of two buildings comprised of The Study and The Workshop that will travel around the United Kingdom, spending six months in four different locations. The first of the locations is the Winchester Science Center, where it is presently located. The additional three locations are Lymington Salt Marshes, South Dorset Ridgeway and the River Tamar.

The Observatory program will invite several artists to inhabit the volumic buildings, while the buildings were constructed with sustainable materials.

The project was inspired by the geometric work of American artist Sol Le Wit and the painting St. Jerome in his Study and aims to blur the line between public and private domains by engaging all viewers.

Traveling Art Structures
The movement of art structures from location to location provides an opportunity for cross-cultural exchanges.
Sustainable Architecture
Incorporating sustainable materials in architectural designs creates an opportunity for innovative eco-friendly construction industry products.
Art as a Travel Experience
Art projects designed to move from location to location can provide a unique and immersive experience for tourists.

Sectors Adopting This

Art and Design
Artists can create large scale art installations that are movable and installed in various locations.
Construction
Sustainable materials can be used in building design and construction to create eco-friendly products.
Tourism
Tourism industry can create unique and immersive experiences centered around movable art installations like The Observatory.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 34%
Activity 23%
Freshness 8%

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