Theatrical Television Debuts

Marvel's 'The Inhumans' Will Premier in IMAX Before Its TV Debut

One of the clear advantages that movies have over television is the viewing experience itself, and Marvel's 'The Inhumans' debut is working to close that gap between media.

While the prestige of television that consumers have been lucky enough to view over the past several years has plenty of benefits, the medium loses out to film in at least one category: immersion. TV simply can't compete with movies' gigantic screens and dark theaters. Instead of finding a workaround, Marvel is fighting fire with fire in its debut of 'The Inhumans,' an upcoming superhero TV series.

'The Inhumans' will premiere in IMAX theaters exclusively before it runs on networks, giving spectators the chance to view the series in the same way that Marvel fans watch the company's superhero movies.

Theatrical Television
Bringing the immersive cinema experience to the small screen.
IMAX Premieres
Debuting TV shows in IMAX theaters to enhance the viewing experience.
Closing the Gap
Bringing the quality of television closer to that of movies through innovative premieres.

Industries Being Reshaped

Film and Television
Exploring new ways to bridge the gap between these two mediums.
Entertainment
Providing a unique and immersive experience to audiences.
Superhero Franchises
Revolutionizing the release strategy for superhero TV series.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 65%
Activity 37%
Freshness 8%