Sly Stallone is one serious badass, and this 'The Expendables' promotional YouTube interview featuring Stallone is perfectly in line with his crazy character.
The YouTube promotional video uses amazing graphics and shows off the unexpected when Stallone suddenly takes out some guns and bombs and blows up the computer screen. 'The Expendables' promotional YouTube interview is amazing and definitely shocking.
Implications - When new movies come out, traditional approaches like commercials are the widely accepted way to promote them. Taking advantage of the web and digital interactive spaces can really showcase what the film is going to be about. Exploding a traditional trailer will really get people amped for the film and create a buzz in the community. It also opens opportunity for future innovation in web media.