The Henderson Wholesale The Chef readymade meals range has been revamped by the brand in response to consumer demand to help provide them with a delicious, nutritious and easy way to enjoy a high-quality meal at home.
The range was grown to include six new products including two Under 500 Calorie options to make it as hyper-targeted towards consumer preferences as possible. The update to the meal range comes after a surge in demand over the past year as consumers seek out ready-to-eat meals made with fresh ingredients.
Fresh Food Director Neal Kelly spoke on the updated Henderson Wholesale The Chef readymade meals saying, "Shoppers are looking for those simple yet full of flavour solutions to give themselves a night off cooking and our retailers are experiencing the benefit of that because they are choosing to shop locally instead of travel to larger supermarkets. The range encompasses handmade mains and sides, meals for one and well-rounded Under 500 calorie meals as a nutritious lunch option, all using flavours from around the world, made with the best ingredients in collaboration with local suppliers.”
What's Driving This Trend
- Hyper-targeted Readymade Meals
- The growing demand for Under 500 Calorie readymade meals indicates a consumer preference for more hyper-targeted meal options, providing an opportunity for companies to create customized meal plans.
- Fresh Ingredient Readymade Meals
- The surge in demand for readymade meals made with fresh ingredients presents an opportunity for companies to invest in sourcing high-quality, locally-sourced produce for their meal offerings.
- Flavor-forward Readymade Meals
- The emphasis on using flavors from around the world in readymade meals will drive innovation in developing new and unique flavor profiles for consumers seeking more adventurous meal options.
Who This Affects Most
- Meal Delivery Services
- Investing in partnerships with local suppliers can help meal delivery services stand out in the competitive market of readymade meals made with fresh ingredients.
- Grocery Stores
- Offering hyper-targeted readymade meal options, such as Under 500 calorie meals, can help differentiate grocery stores from their competition and attract health-conscious consumers.
- Food Manufacturers
- Innovative product development centered around unique and international flavors can help food manufacturers appeal to consumers seeking adventurous meal options in their readymade meals.
