New York City-based fashion label THE ARRIVALS is preparing to launch its first selection for Spring/Summer 2018. The entire capsule is comprised of clever details, upgrading contemporary technical layers for the warmer seasons. The main focus in terms of silhouettes are wearable staple outerwear pieces. There is also a range of seasonal offerings to assist in weather transitions.
THE ARRIVALS SS18 series boasts muted colors for the most part, but bold yellow makes an occasional appearance throughout the range. The pop of color finds itself on a mustard-colored hoodie and t-shirt, but it is also used to contrast a large black leather bomber jacket, a branded white cap and water-resistant parkas.
Some key details that can be found on the apparel include adjustable pull tabs and strapped accessories. The label will be dropping new styles weekly throughout the season, with this selection launching on March 6th.
Key Themes Behind This Trend
- Layered Technical Streetwear
- Disruptive innovation opportunity: Create unique technical layers for streetwear by incorporating clever details and adjustable pull tabs.
- Seasonal Offerings for Weather Transitions
- Disruptive innovation opportunity: Develop a range of apparel that assists in weather transitions by using water-resistant materials and muted colors with occasional pops of bold hues.
- Weekly Style Releases
- Disruptive innovation opportunity: Implement a business strategy of dropping new styles weekly throughout the season to create excitement and ongoing customer engagement.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Embrace clever details and unique materials to upgrade contemporary technical layers, offering new possibilities for apparel brands.
- Streetwear
- Disruptive innovation opportunity: Incorporate adjustable pull tabs and strapped accessories to create fresh and inventive designs within the streetwear industry.
- Retail
- Disruptive innovation opportunity: Adopt a strategy of weekly style releases to drive customer engagement and increase brand loyalty in the retail sector.
